BNP Paribas – Partner of All Things Tennis
It was during the Grand Chellem 2012 tournament that Idées-3Com was able to work via the agency DPS Monébak for BNP Paribas to implement new features on the site of the online community <
BNP Paribas radiates with various tennis events such as the Roland Garros, Wimbledon, the U.S. Open and the BNP Paribas Masters, which are also highlighted on its website wearetennis.com.
This site is devoted to tennis and to fans of the sport (with tennis news, calendar of world tennis events, live scores, a blog moderated by two journalists, games, etc.), which BNP Paribas wanted to animate in a attractive way.
The first game, offered as part of this operation, was “Catch’it”. This is a game intended for the general public, and it was linked to various social networks to increase the impact and visibility of the brand during tournament periods.
This campaign also seeks to recruit new members, and to enrich the community of tennis fans on Facebook and on www.wearetennis.com
There will be many games to come – not to mention lots to win ASAP (including weekend and VIP access to tournaments, high-tech gifts and goodies)!
If you feel you have the soul of a Rafael Nadal or a Jo Wilfried Tsonga, try your luck on : http://www.wearetennis.com