A 3D boutique for Victoria Couture
To attract a younger population to its e-commerce website, Victoria Couture has set up the 3D projection of its ideal store concept. This allows it to develop brand communications through an innovative and graphically rich application, present its high-end collections and accessories in a more playful and interactive manner, and establish a community of online customers around the brand.
The virtual boutique presented the brand’s clothing and accessories collection in 3D. The application not only includes the functions of an e-commerce website but also an area of life and fun: customisation of an avatar, free navigation within the boutique, real time sharing and communication between the connected visitors, virtual fitting of items.