Lady Fitness – Virtual 3D presentation of a franchise
Customer information: Lady Fitness, network of fitness clubs
To modernise its communication with franchise candidates. The Lady Fitness chain has developed, thanks to the Idées-3Com 3D showroom, a less static medium to promote the dynamic image of the brand and help it stand out from its competitors.
The application is a virtual presentation of the club in 3D, where future franchisees can operate interactively. They can explore the various aspects of the chain and the franchise, as they make their way through the club. The different areas present: information on the Lady Fitness concept and methods, visualisation of the atmosphere and concept of the slimming circuit, explanation of the organisation of a typical session from a virtual coach. A “Stands area” is also available for information concerning the franchise.