La Redoute – “Canapé à votre idée” (Your idea of a sofa)
As part of the release of its new sofa collection in 2009, La Redoute wanted to enhance its e-commerce website using an interactive application to guide the user in their purchase. Its aim: increase sales by assisting the user with their choice.
The “Canapé à votre idée” (Your idea of a sofa) is a configurator that gives the internet user the chance to choose the upholstery, model, material and colour of their future sofa. Users can view their choices, manipulate the object, zoom in and completely familiarise themselves with the item.