Specific solution
2009 / 2011


Customer information: National call for projects 2009


FORMAT-Store is a Learning Game dedicated to training salespeople or future salespeople in store. FORMAT-Store: the trainer or teacher is in charge of its administration. It implements technology borrowed from video games and mastered by the company Idées-3Com – (3D, real time and multi-user) – the educational contributions of the company ENACO and, finally, artificial intelligence developed by the SMAC team in the LIFL (Laboratoire d’Informatique Fondamentale de Lille) university research laboratory.

This interactive training module is divided into two distinct parts: a learning tool and an environment for application of knowledge. The learning tool simulates problem situations. The application environment is designed to transform knowledge into skills using the learning tool, through the creation of a Serious game.

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