Creations

Configurator , Augmented reality
2011

HartoDesign, online direct sales of ultra-modern furniture

The company HartoDesign sells modern furniture, imported directly from the factory, with a concept of flash sales at attractive prices. A major constraint of this market is related to the product itself. Indeed, many internet users are still reluctant to order large furniture online, largely because of the size and end result. Furthermore, there is already established competition in this sector.

The configurator we have developed can overcome these two constraints. On the one hand it will enable the brand to make a grand entrance on the web and on the other, it will provide efficient service to buyers of furniture online.

The tool for importing photos allows the user to place a product virtually in a photo in real-time. The idea is to offer the user two possibilities:

  • The choice of a picture from a library of “idealised living spaces”.
  • Importing a photo from a personal album. As a result, the user can directly visualise the end result of their future purchase in their own interior.

The user then sees how the items of furniture look in an interior, adds them to the shopping baskets and can purchase the products online.

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