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The New Shopping Experience 3.0 is at MAPIC

Entirely dedicated to commercial real estate and distribution, MAPIC is the unmissable event for retailers seeking to expand internationally.

Mapic 2012

The event will be held at the Palais des Festivals in Cannes, as it is every year; Idées-3Com will be located at the MORE Pavilion, presenting a series of innovations and solutions dedicated to retail stores.

Indeed, this edition will create an opportunity for us to test our various solutions, and the opportunity for you to discover the use of a smart catalogue as a new sales support tool. This solution combines augmented reality and a VPC catalogue to create a link between brand content and innovative customer experience.

This approach can be used to enrich all traditional communications media with an interactive layer, enabling the customer to discover the product, try it easily at home, share it or be advised by a seller.

New Shopping Experience ® 3.0

Given the success of previous editions, PICOM (Centre for Competition of Commercial Industries) decided to organise a third edition of the New Shopping Experience ®.

This experience of the future was born from the collaboration of three retail partners (IdGroup, Leroy Merlin and Oxylane), two academic partners (EMD and LIFL), and ten SMEs – one of which is Idées-3Com.

Cette année vous pourrez découvrir « Tv to Store » une nouvelle expérimentation consacrée à la relation client.