Marketing & Communication solutions

SmartCatalog

Print now takes on a whole new dimension

We have developed the Smart Catalogue to enhance your printed communication resources. Thanks to the use of augmented reality, it is possible to add multimedia content to printed material. The user can then access videos, 3-D models or product information sheets by simply filming your catalogue with a tablet or smartphone.

Facilitate the purchasing process and the use of e-commerce features

The Smart Catalogue enables you to add e-commerce features to a paper catalogue. With just a single click, it is now possible to view a product from the catalogue in detail, to choose the colour and to order it. The selection and product purchasing processes both become much easier. What’s more, it is possible to recover user data to learn more about the user’s navigation through the catalogue and to deploy cross-selling. Used in this way, the Smart Catalogue can increase the sales generated by your printed marketing documents.

Modernise your corporate communication

The Smart Catalogue conveys an innovative image of your company and lends added dynamism to its corporate communication activities. Using the different media involved in augmented reality, your message is clear and hard-hitting. Thanks to this innovative and enjoyable experience, users can really discover your brand and its world.

Benefits:

  • Improves the content of your catalogue
  • Introduces interactivity thanks to the use of the various media
  • Simplifies the purchasing process with e-commerce features
  • Helps your customers to make their choice from among your product range
  • Identifies buying behaviour